BBVA Compass Retail Banking Segment Analyst in birmingham, Alabama



Position Summary

Develop and execute strategies to acquire and retain households and related segment revenue by working with various product managers, marketing teams, financial analysts, systems/operations analysts and sales force. Will focus on product development, distribution, sales methods and training, specialized programs, targeted marketing and promotions, customer service design and models. Tasked with creating value propositions that will attract customers through product offerings, marketing position, and multi-channel distribution. Will work to improve key customer processes to include the following: acquisition, cross-selling, customer service, and retention. Will work with partners to ensure management models, technology, and incentive plans have a segment approach and are aligned across lines of business. Other responsibilities include launching innovative products/bundles, obtaining competitor/environmental/consumer insight, and developing sales presentations.

Essential Functions

  1. Performs product, consumer, financial and competitive analyses in support of the segment’s strategy.

  2. Tracks, analyzes and evaluates marketing campaigns, assessing effectiveness and profitability.

  3. Builds business case for new products, service models, and approaches.

  4. Assists with development of new products and services.

  5. Supports the strategy development of value-driven internal and external campaigns.

  6. Aligns activities with the teams from Marketing, Finance, Channels, Branch Network, Business Models, Business Intelligence, Legal, Compliance, Engineering and other lines of business on the development and implementation of products, special promotions and programs, and marketing.

  7. Works with multiple product groups including deposits, consumer loans, investments, payments, real estate, small business and insurance.


  1. A Bachelor’s degree in engineering, math, business or marketing is required, or an equivalent combination of education and professional experience. MBA is preferred.

  2. Refer to the Job Family Levels table for minimum experience required. Knowledge of banking and financial products is highly desired.

  3. Excellent written and oral communication is required.

  4. Must be proficient in computer skills, including Excel and Power Point SQL.

  5. Decision making, analytical skills, and problem solving must be strong, as complex situations which require prioritization will be constant.

  6. Must possess strong interpersonal skills, thrive in a team environment, and be a self-starter.

  7. Demonstrated ability to develop and maintain relationships.

  8. Proven leadership, influencing, and negotiating skills are necessary.

  9. Ability to manage multiple projects and effectively execute on initiatives.

JJob Family Levels




Education & Experience


Under close supervision, performs varied duties and assignments.

Understands the fundamental concepts, practices and procedures required for position. A significant portion of time is spent on basic work, developing skills.

Bachelor’s Degree or an equivalent combination of education and professional experience.


Under general supervision, performs essential functions and fulfills direct responsibilities. Seeks guidance from more experienced specialists on unusual matters.

Developing advanced understanding of the concepts and procedures of their area of specialization and an awareness of related positions. Resolves routine questions or problems, referring complex issues to higher level.

Bachelor’s Degree or an equivalent combination of education and professional experience, plus a minimum of 3 years of related experience.

Job ID 2018-114215